Our Market Entry services follow a multi-pronged approach which begins with a thorough appraisal of current and future market potential for our clients, followed by evolving an actionable strategy for their successful entry. We also devise implementation schemes for the recommended strategies in order to ensure seamless market development and sustained growth.
Market Appraisal
- Market Size and Growth Rate
- Feasibility Assessment
- Competition Landscape and Benchmarking
- Analysis of Entry Barriers
- Government Regulations and Incentives
- Industry Trends and Implications
- Growth Drivers and Challenges
- Expert Interviews and Survey
- Estimated Return on Investment
Market Entry Strategy Development
With the findings of “Market Appraisal” stage in hand, our team works closely with clients to develop the best-suitable market entry strategy – keeping in mind the goals, investments, risk appetite and strength of the product/offering.
- Evaluating Market-Entry Alternatives
- Establishing Short-Term and Long-Term Goals
- Investment Estimation and Sensitivity Analysis
- Incorporating Localization Requirements
- Product Positioning Strategy
- Integrating Best Practices
- Engaging Potential Customers Groups/Demographics/Partners
Implementation and Establishment
- Incorporation of the Indian Entity
- Administrative Setup Support
- Executive Recruitment
- Partnership Development
- Marketing and Promotion
- Liaison with Vendors (raw material supplier/manufacturer/service providers etc.)
- Sales & Distribution Channel Establishment